• Central Garage Water Street
    Rochdale OL16 1UH
  • Call Us:
    01706 716 650
  • Mon-Fri: 8.30am-5.30pm
    Sat 9am-5pm 
    Sun 10.30am-3pm
  • +441706716650
Search
Bike

MBP Moto Acquires the Iconic Morbidelli Brand, Revolutionizing the Motorcycle Industry

MBP Moto Acquires the Iconic Morbidelli Brand, Revolutionizing the Motorcycle Industry
26 Jun
Written by Lee Mason

Morbidelli: Where Innovation Meets Italian Motorcycle Heritage.



Bologna, April 18, 2024 – MBP Moto proudly announces the acquisition of the legendary Morbidelli motorcycle brand. This historic acquisition marks a new chapter in motorcycle innovation, merging MBP Moto's cutting-edge design and technology with the rich sporting heritage of Morbidelli. This merger aims to redefine motorcycling excellence, captivating motorcyclists worldwide.

Innovation, craftsmanship, passion, and Italian style are the core pillars of the newly formed Morbidelli brand. These principles will be reflected in every motorcycle produced.

Dante Bustos, CMO of Keeway Group, commented, "This acquisition is a testament to MBP Moto's aspiration for excellence in the motorcycle industry. We are thrilled to welcome a historic premium brand like Morbidelli into our family. It will allow us to blend the legacy of racing and Made in Italy craftsmanship with our vision for the future of motorcycling. Our passion for innovation, combined with Morbidelli's rich heritage, will lead to the creation of motorcycles with an unrivaled blend of performance, design, and history."

Morbidelli MBP's slogan, "Beyond the Ride," encapsulates the brand's philosophy of providing motorcyclists with an unparalleled riding experience. The journey, the road, and the motorcycle itself are bridges that connect people and horizons, driven by passion, adventure, and freedom.

The Morbidelli motorcycle range will feature road and crossover bikes from 125 to 1000 cc, and scooters between 125 and 500 cc. Initial launches will target Europe, the United States, and China, with a rollout across all Keeway Group countries. Starting from the first half of 2025, the portfolio will also include electric motorcycles and scooters.

MBP Moto is committed to long-term investments and strategies. "Centro Stile Morbidelli" and a new Research and Development Center will be established in Bologna to explore new technologies and materials, enhancing design and performance while promoting Italian motorcycling excellence globally, honoring Giancarlo Morbidelli's heritage and passion.

About Giancarlo Morbidelli:

Giancarlo Morbidelli (1934-2020) was a mechanical genius and visionary entrepreneur. He founded a successful company for woodworking machine tools but his true passion lay in motorcycles, especially racing. In 1968, the Morbidelli motorcycle brand was born in Pesaro. His first bike, a 50 cc GP, marked the beginning of a storied racing history. By 1971, Morbidelli had secured its first victory at the Czechoslovakian Grand Prix. The brand went on to win seven world titles between 1975 and 1977, including the 125 class World Manufacturers’ and Riders’ Championship and the 250 class in 1977.



Visit Morbidelli morbidelli-logo


In 1979, Morbidelli debuted in the premier class with a four-cylinder 500. Although less successful, the brand's legacy continued. Giancarlo Morbidelli founded a motorcycle museum in 1999 in Pesaro, one of the most important in the world, which closed in 2020, the year of his passing at 85.

With MBP Moto's acquisition, the Morbidelli legacy is set to continue, ushering in a new era of innovation and excellence in the motorcycle industry.


Comments (0)

Featured Posts

09 Nov
Written by Mark Stewart

Suzuki DR-Z 4S or Voge DS800 Rally, New for 2025

Exploring the Pros and Cons of Two Hot New Adventure Bikes for the Coming Year
05 Nov
Written by Benelli

Benelli New Model Releases at EICMA 2024 - Watch it LIVE !

2025 Models, Press launch, EICMA, Milan, Italy
01 Nov
Written by Voge Global

Voge Launch Exciting New Models at EICMA 2024

Pure Play No Limits Far & Beyond Quality
31 Oct
Written by Eddie

Hanway NK125 Furious Vs SC125.

A Comparison of Distinct Dynamism and Style in Hanway's Latest Offerings
28 Oct
Written by Rob Jackson

Kawasaki Ninja 1100SX New 2025 Model

Kawasaki Ninja 1100SX 2025: Unveiling Tomorrow's Ride Today

Why Robinsons Rochdale

We're here for whatever you need
Years Of Experience
Motorcycles and scooters are our passion. With over 50 years in the motorcycle industry we strive on customer satisfaction. Whether you are buying a 50cc moped or a Supercharged sports tourer then Robinsons of Rochdale is the place to go.
Finance Available
We can cater for all your finance requirements whether it be HP or PCP we offer competitive rates and great packages. We work with some of the leading finance companies and can offer packages up to 60 months with deposits from as low as £99.
Peace of Mind
We throughly inspect and extensively test all of our used motorcycles and scooters before delivery to ensure your safety and peace of mind.
Up to 3 years Warranty.
Up to 3 years warranty on selected new machines.